Azrieli Centre Parking Design

Tel Aviv

Featured image for Azrieli Centre Parking Design

MIC-HUB is collaborating with the Azrieli Group on the project for the reorganisation of the complex multi-storey underground car park and the associated wayfinding and the revision of the pedestrian areas of the Azrieli Centre in Tel Aviv.

MIC-HUB supported the Client to resolve conflicts between public transport, bicycle lanes and traffic flows at the main entrance to the site.


The reconfiguration of the access point includes the revision of the intersection, the relocation of the barriers at the exit lanes, the reconfiguration of the internal intersection and the definition of the drop-off system.


MIC-HUB has carried out various studies and analyses of the circulation and parking layout in order to improve the accessibility and the user experience.

Location

Tel Aviv

Client

Azrieli Group

Main expertise

Parking Consultancy; Wayfinding

PROJECT HIGHLIGHTS

  • The wayfinding project is based on colours that are different from the corporate colours that characterise the interior spaces
  • Each colour is used in association with a level of the underground car park to facilitate identification and navigation
  • Each colour could be used in lighter and darker versions to achieve a dynamic and three-dimensional effect on the application surfaces (floors, walls, columns...)

Our contribution

The revision of the car park layout was developed in parallel with the development of the long-term wayfinding strategy, which includes the existing car park and a new underground car park under a new tower within the Centre.

As part of the revision of the car park layout, MIC-HUB defined a strategy to improve the navigation system, a wayfinding project and car park management.


The wayfinding project, developed with Leftloft an independent branding and communications design studio, focuses on the comfort and safety of the visitors. The colours and patterns of the walls and flooring correspond to the different tower sections and provide a smart and immediate perception of the areas, guiding people to the right entrances through clearly visible paths.


To ensure good orientation throughout the car park, the wayfinding project had to be a coordinated system of different types of signals (identification, directional, informational) for both vehicles and pedestrians. Given the size of the site and the high volume of visitors, the wayfinding system was designed to be visible, intuitive and appealing.


The project aims to improve accessibility and connectivity to and within the main areas of the Centre, to ensure a pleasant and safe experience for everyone.

The concept is based on a human-centred building where pedestrians can move easily and safely within the spaces.

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